Pre-kickoff brief

Project intake.

Take ~15 minutes to fill this out before our kickoff call. The more you give us in writing, the more time we spend on strategy instead of paperwork.

Anything you don't know yet, leave blank — we'll cover it on the call. Submit with gaps; that's better than not submitting at all.

~15 min to fill Save progress: not yet — finish in one sitting Lands directly in Evan's inbox
You

Quick basics

So we know who's filling this out and what to label everything.

1 / 13 — The basics

About your business

The exact info that ends up on your contact page, footer, and Google Business listing.

2 / 13 — Hours

When you're open

Format like "9am–5pm" or "Closed". Use "By appointment" if hours are flexible.

3 / 13 — Brand

Logo + colors + feel

Anything you don't have yet, leave blank. We can suggest direction on the kickoff call.

No logo yet? Leave blank and consider the Logo Design add-on (from $500 one-time).

4 / 13 — Photos

Visual content

For batch photos over 25 MB total, email them separately to [email protected] after submitting this form.

5 / 13 — Pages

What pages should the site have?

Home and Contact are always included. Check anything else you want.

6 / 13 — Page copy

What goes on each page

Write what you can. Skip what you can't — we'll draft initial copy from the kickoff call. Check the box at the bottom if you want us to draft everything.

7 / 13 — Domain

Your web address

If you don't have one yet, we'll buy it together on the kickoff call (~$10/year, registered in your name).

8 / 13 — Google + reviews

Search visibility + customer reviews

Google Search Console verification + Google Business Profile + live reviews integration. We can guide you through any of these.

9 / 13 — Social media

Where you're active

Only fill in what you actively use. Empty is fine.

10 / 13 — Booking

How customers schedule with you

A note on schedulers: we're provider-agnostic. Solo operators can use Cal.com (free) — multi-staff teams typically pick Cal.com Teams ($15/user/mo), Acuity Scheduling ($14–$25/mo unlimited team), or Square Appointments (free if you already use Square POS). The subscription stays in your name. We embed whichever you pick.

11 / 13 — Add-ons

Anything you'd like to add to your tier

Bookings (Cal.com) and Reviews are now baked into Growth and Pro tiers — no separate add-on needed. Below is for things outside the standard tiers. Check anything that interests you; we'll detail pricing + what's included on the kickoff call.

12 / 13 — Inspiration

Sites you love (and don't)

Helps us understand your taste in 30 seconds. Any industry, not just yours.

13 / 13 — Anything else

Notes, quirks, dreams, weird requests

Anything we forgot to ask. Goals, customer pain points, things you've tried before that didn't work, design idea you can't stop thinking about — anything.

Submission lands directly in Evan's Gmail. We'll reach out within a business day to confirm receipt and book/confirm your kickoff call.